As an experienced Marketing Strategist, Lesley trains and equips businesses and individuals to use LinkedIn to grow their brand and business…
Name: Lesley Anderson
Job role: Director at Hedgerow Marketing
What motivates you to do what you do?
I am hugely motivated by results! I can get a bit obsessive with the data and metrics which show if a campaign is working.
How do you start your mornings?
They are pretty much the same every day – wake around 0630. I drink tea and check emails in bed and do some LinkedIn stuff. Then it’s a shower and at my desk by 8.
What does a ‘typical’ day at work look like?
They do vary but usually, a lot of screen time punctuated with client visits or a networking event. I also run training courses in LinkedIn or one to one coaching sessions.
Who do you lunch with?
I have become very anti-social, usually eating at my desk. I do have the radio on though.
When are you most productive?
Mornings. By 3pm I am flagging if I have been at my desk all day.
What one thing do you try to do every day?
Walk for an hour. This is a bit hit and miss!
What was your talk about?
Using LinkedIn to build your personal profile (brand, if you prefer) and find better quality connections . LinkedIn is growing fast and is an amazing resource for jobs, clients and content. The mobile app has made a big difference and now LinkedIn is appealing to a wider age range.
What is the best resource for people who want to dive in deeper?
I run a course which goes in much deeper – or look online, there’s lots out there
What is the one app/website/blog/newsletter that you wish was your idea?
I am addicted to my Garmin tracker (more data you see) so maybe that?
What is the biggest challenge in the [field/topic/industry] at the moment?
The sheer volume of content online makes it really hard for digital marketeers. It’s a challenge to keep up the volume of good content. I prefer organic reach but paid advertising is essential now.
Thank you for taking the time to answer our questions, Lesley! If you want to find out more about Lesley’s work, head over to LinkedIn and send her a connection request!