“Get ahead of the game in Google Ads” A whistle-stop tour of some of the new features in Google Ads by Jaye Cowle, Founder of Launch Online, Google Premier Partners. Jaye updated us on all things ad-related during our November 2018 meetup.
Name: Jaye Cowle
Job role: Founder of Launch Online
Biggest passion: Hanging out with brilliant people
What motivates you to do what you do?
Helping businesses grow through our skills, seeing the positive results of our efforts and the clients showing gratitude to our team.
How do you start your mornings?
In a rush…I am not a morning person. Last Autumn I managed to get up 3 times a week at 5.37am and go to an army style training session but the cold January mornings have made this less appealing so I can no longer be smug about this.
What does a ‘typical’ day at work look like?
Video calls with the team and clients where I problem solve and come up with strategies to get the most out of every ounce of budget. This results in a terrible step count of around 1,000 a day so I have to try and get this up with a walk around the Quay but normally this is put further down the list as the inbox increases.
Who do you lunch with?
My computer….or on good days I lunch with a podcast like “How I built this”.
When are you most productive?
Probably early evenings as the noise of the day has dissipated and I can get on with the millions of action points I have suggested to clients.
What one thing do you try to do every day?
Speak to the whole team and find out how their day is going.
What was your talk about?
Google Ads Geekery – A Year in Google Ads Reviewed
What is the best resource for people who want to dive in deeper?
What is the one app/website/blog/newsletter that you wish was your idea?
The Big Bloomers Company – I do a great job of finding plus size people online, I wish I owned that website. I am lucky they are a client though 🙂
What is the biggest challenge in the [field/topic/industry] at the moment?
Cookies and Automation
Thank you for taking the time to speak to us, Jaye! If you want to find out more about Launch Online, check out their website or take a look at their social media!