They Know Where You Are
Is location-data tracking the next big target for cyber criminals?
Exeter based Krowdthink and Open Rights Group have joined forces to launch Optmeoutoflocation.com to encourage the British public to demand that mobile and Wi-Fi service providers are explicit about what they are asking their customers to opt into and provide clear choices for opting out. The campaign also offers guidance regarding minimising location tracking possibilities.
Two reports reveal serious threat posed by location tracking by the mobile and Wi-Fi service industry
High net worth individuals, children and householders could all be at significant risk from cyber criminals targeting historic location data that has been collected by our mobile phone and Wi-Fi services providers.
Two reports: They Know Where You Are (Krowdthink) and Cashing in on your mobile? (Open Rights Group) have examined the contracts, policies and practices of the mobile phone and Wi-Fi industry. Both reports highlight that consumers are unwittingly signing up to be location tracked 24/7 and that the highly sensitive data this generates is being used and sold on for commercial benefit. They conclude that consumers deserve to know and to not have their consent assumed.
Key findings – mobile and Wi-Fi service providers:
- not telling customers upfront either in store at point of contract signature or online via their websites that all their movements will be tracked and historic location data will be used for marketing purposes and often sold to third parties;
- hiding in the detail of their contracts that customers can indeed opt out of location tracking as well as the marketing and sharing of related data; and not making clear the means to opt out;
- putting the customer communications focus on the need for location information to route calls and meet the requirements of government security legislation.
The investigations also highlight that:
New rules and new fines
The reports follow a recent announcement by the Information Commissioner’s Office, the UK’s independent body set up to uphold information rights, that Wi-Fi service providers must notify device users of the potential for their data to be analysed before they begin to process their information. It also coincides with the introduction of the new EU General Data Protection Regulations this Spring. These are designed to compel organisations to be more transparent about how they collate and handle people’s personal data. Companies who fail to follow the new rules could face huge fines.
The Privacy AdvantageThe first conference integrating the commercial opportunity of privacy and the new GDPR Register Now
“More than 90% consumers are at least somewhat concerned about data privacy and how companies use their data.” – Gigya US/UK survey 2015
While many companies see privacy is a legislative hinderance, privacy is not so much a prohibition as it is an opportunity: Consumers are weary of privacy breaches and data scandals, analysts are calling for companies to turn privacy policies into marketing opportunities, and it is now the case that misuse or abuse of personal data will impact profitability.
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