Digital Exeter May 2016 Meet-up

Another sell-out meet-up for Digital Exeter’s first anniversary

Digital Exeter March meet-up
Chris Shadrick introducing another sell-out Digital Exeter Meet-up

It seems hard to believe that Digital Exeter is only just one year old. We’ve grown a grass-roots community of 500+ Digital professionals in and around Exeter.

Another sell-out Meet-up at our new home, Jury’s Inn. This time we had 3 talks from;

Mark Cross, Head of Brand at The Donkey Sanctuary – “Leveraging brand to increase customer engagement across multiple touch-points”

Paul Rose, Freelance Web Developer – “So many people call themselves ‘UX Designers’, yet UX is about User Experience”

Gerry McNicol, Co-founder and Data Consultant at Big-Consultancy – “Big Data for small business”

Plus, Julie Hawker, CEO Cosmic talked about ‘New Opportunities for Digital Businesses’ that Cosmic are offering in the area.

And Rob J Glover did his usual round-up of other news including The Exeter Start-up Weekend and Digital Exeter’s special event at the AppleStore Princesshay on ‘Video for Business’

Leveraging brand to increase customer engagement across multiple touch-points

Mark Cross, Head of Brand at The Donkey Sanctuary
Mark Cross

Mark started by explaining how their business is built on trust, whether someone gives £10, £50 or a leaves a legacy they need to trust that The Donkey Sanctuary will use that money for the good of Donkeys here in the UK and beyond. Having a consistent Brand helps achieves this. Mark explained that their Brand was all over the place and by carefully developing a new consistent Brand they helped raise turnover.

Listen to the full talk


So many people call themselves ‘UX Designers’, yet UX is about User Experience

Paul Rose, Freelance Web Developer
Paul Rose

Paul talks about how the term ‘User Experience’ (UX) is often confused with ‘User Interface’ (UI). UX is a much broader focus on the whole experience of using a product or service and is not just about how the Website or App works. Paul talks about some recent personal experiences to illustrate his point.

Listen to the full talk


Big Data and what it means for Small Business

Gerry McNicol, Co-founder and Data Consultant at Big-Consultancy
Gerry McNicol

Gerry aims to demystify ‘Big Data’ in his talk and show you how even small businesses generate ‘Big Data’ and how understanding this might give you a competitive advantage with your sales and marketing.

Listen to the full talk


New Opportunities for Digital Businesses

Julie Hawker, CEO Cosmic
Julie Hawker

Julie talks about some of the projects Cosmic are involved with and how businesses and individuals could take advantage of current educational opportunities.

Listen to the full talk


A few pictures from the evening…

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