Technology

They Know Where You Are

Is location-data tracking the next big target for cyber criminals?

Is your location being tracked?
Is your location being tracked?

Exeter based Krowdthink and Open Rights Group have joined forces to launch Optmeoutoflocation.com to encourage the British public to demand that mobile and Wi-Fi service providers are explicit about what they are asking their customers to opt into and provide clear choices for opting out. The campaign also offers guidance regarding minimising location tracking possibilities.

Two reports reveal serious threat posed by location tracking by the mobile and Wi-Fi service industry

High net worth individuals, children and householders could all be at significant risk from cyber criminals targeting historic location data that has been collected by our mobile phone and Wi-Fi services providers.

Two reports: They Know Where You Are (Krowdthink) and Cashing in on your mobile? (Open Rights Group) have examined the contracts, policies and practices of the mobile phone and Wi-Fi industry. Both reports highlight that consumers are unwittingly signing up to be location tracked 24/7 and that the highly sensitive data this generates is being used and sold on for commercial benefit. They conclude that consumers deserve to know and to not have their consent assumed.

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Technology

A guide to Email Marketing in 2016

Gracie Stewart talks about where Email Marketing is in 2016.

Email Marketing on desktop and mobile
Email Marketing on desktop and mobile

Email marketing has fallen down the list of priorities for many brands over the last few years due to the popularity of social media, however, email marketing campaigns are still one of the most effective ways to increase your ROI.

So don’t let email sit on the side-line this year, instead follow these marketing trends to create a more effective email marketing campaign that will help ensure you reap the rewards.

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Technology

Email marketing is not dead! Here’s 4 reasons why…

Gracie Stewart reasons that email is still the key to your Marketing

Email Marketing is not Dead
Email is still at the heart most people’s lives

People often debate whether or not email marketing is still an effective form of marketing in this day and age. Isn’t social media cooler? Isn’t it better to have a highly optimised website to drive traffic? All promotional emails are spam and get deleted anyway, right?

While there may be some truth to these objections, email marketing is not dead! Here’s 4 reasons why…

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