Tech Nation 2016 report

Exeter makes the Tech Nation report for the first time.

Tech Nation Report 2016
Exeter appears in the UK’s Tech Nation report for the first time.

It’s official Exeter is now on the UK’s Tech radar. The new Tech Nation 2016 report is out and it makes interesting reading. Download the full report it’s well worth a read.

The 2016 report demonstrates the clear contribution that digital technology is making to employment in digital and traditional industries, and to the economy across the country. EILEEN BURBIDGE CHAIR, TECH CITY UK

The findings of this report shows the continued growth of digital tech clusters. These findings are focused upon the areas where digital technology businesses are having the greatest impact: economic growth, employment, productivity and the digital disruption of traditional industries.

At the heart of Tech Nation 2016 is a detailed overview of the sector specialisms, benefits and challenges in 27 notable digital tech clusters across the country. Details of the unique DNA of each cluster sit alongside headline statistics around employment, turnover and average salaries. This is designed to compare and contrast the key digital tech clusters that shape our Tech Nation. The report also turns its eyes to the sectors in which the UK is excelling.

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Social media for unsociable brands

How do Social Media managers find quality content for a difficult-to-share brands or projects?

Social Media for unsociable Brands
How to do Social media for unsociable brands

In the normal run of things, a social media manager looks for great words and great images to produce content that an audience wants. Great content can lead to interaction, a sense of ‘community’ among followers and lots of organic sharing of posts by your followers.

But whether or not you can tick most of these off your list depends very much on the brand or the project or the organisation that you are representing.

If you’re managing social media accounts for a copyright licensing group, for example, your ability to post interesting snippets that make people want to visit your website or find out more about you, is going to be limited.

The same could be said for a health product that treats a condition that most people don’t want to talk about. Followers may want to read your posts, but they are probably not going to want to share them or comment on them because they will be associating themselves with the unmentionable condition. A lack of shares and comments will have a detrimental effect on the reach of your posts.

And yet, these unsociable brands are using social media – as of course they should – and social media managers are sweating over the content every day.

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Fostering Trust in Digital Engagement

Geoff Revill challenges you to think about Trust in your Digital Activities

World Cultures at the RAMM
Geoff’s Trust Model for Digital Engagement

I had a highly enjoyable evening @DigitalExeter on the evening of 28th Jan 2016, speaking about fostering trust in digital engagement to over 60 attendees. Coincidentally it was #dataprivacyday, not planned, just fortuitous. This blog accompanies the slideshare of the presentation I gave that night to help you understand the underlying narrative.


The first thing to think about is that one has to plan to build a company that is trustworthy, not one that has some marketing veneer that seeks to engender trust. Time is the great discoverer, so how you operate, the culture of your company will come out eventually, especially as you grow, such is the nature of the highly connected digital social world we are in today. So being trustworthy has to be real, not a manufactured commodity. This means it’s more about HOW you build your products and services than the nature of the product itself. Think on this – our entire economy is based on trust. Take out a 5 or 10 pound note, and read what it says “I promise to pay the bearer on demand the sum of” signed the Governor of the Bank of England. We trust this loan note in order to do business. All the banking infrastructure is based on trust – its why the recent bank issues have potentially such profound impact.

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Inbound vs. Outbound Marketing

Sarah Jones gives an overview of the differences between inbound & Outbound Marketing

Inbound versus OutBound Marketing
Both Inbound and Outbound have their place

Fundamentally, a digital marketer is focussed on inbound marketing, and earning the trust and business of the consumer, but what exactly is the difference between inbound marketing and outbound marketing, and should one be ignored in favour of the other?

Traditional marketing, or outbound marketing, has been around for hundreds of years, and generally encompasses advertising and direct mail amongst others. William Caxton, England’s first printer, helped sell a book he had produced by creating the first advert printed in English, in 1477.

There’s no denying that over the following centuries this ‘interruption’ marketing worked and billboards, newspaper adverts and television adverts have sold many products, to many consumers that they wouldn’t otherwise have reached.

Enter digital; or rather, the Internet. With the wide world web has come the ability for the consumer to search, research and discover information that was previously unattainable, or expensive and time consuming to find. When someone needs a web designer they don’t dig out the yellow pages or phone book, instead they head to Google or yelp, look at reviews, contact companies, and get advice for free on who they should use. This is ‘helpful’ marketing.

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Marketing Trends for 2016

Chris Shaddrick looks ahead for Marketing Trends in 2016

Marketing Trends for 2016
What will be big in 2016?

It’s that time of year again… The decorations are down, you’ve purchased a new gym membership and the thought of another mince pie is unbearable. Happy New Year to you all! This month I want to make sure you’re switched on for the year ahead and discuss trends. By now I am sure many of you (especially if you work in marketing) have been bombarded with everyone’s predictions for 2016… Will Snapchat help Presidential candidates win the 2016 election? Or will Virtual Reality… Become reality?

In all seriousness, myself, Sarah and Rob have now been running Digital Exeter for nearly a year. If you haven’t heard of the event, we bring together likeminded individuals who work in marketing, digital and tech to share their views and experiences from their own work and also what’s going on or trending.

So, I wanted to share my thoughts on how businesses should be adapting their marketing strategies in 2016:

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